MARKETINGOVÝ SLOVNÍK #5
Our marketing glossary has been expanded to include more useful terms. Get to know the marketing jargon in the best possible way thanks to BIZNIS.HELP. Also today we have prepared 5 more phrases to make it even easier for you to communicate with marketers.
Offline Marketing
The term web hosting is more natural for IT jargon, but it has also been firmly adopted by the marketing vocabulary. We come across it every time we prepare a website, and the term is guaranteed to jump out at you if you’re working on a website. Web hosting is basically something like renting a server, or a certain part of it, that makes it possible for a website to function. It’s kind of like your online office.
Without web hosting, you won’t get anywhere with your website, even if you’ve already registered a domain. You need a place through which your site will be run and which will also be a database for your data. You can have free or paid web hosting. In the case of the free one, its operation is often conditional on some kind of consideration, such as placing advertisements on the site. However, to make everything work as it should, definitely go for the paid version of this service.
Translated with DeepL.com (free version)
Webhosting
In today’s digital age, the trend is to be online, to always be active on the net. Even so, there are always tons of opportunities to present yourself outside of the internet. This space is called offline, and the marketing strategies that are created within it fall under offline marketing.
What was once the only option for marketing presence is now significantly less active. However, marketing still cannot function without it. Indeed, without it we could not imagine billboards, citylights, stickers on vehicles, guerrilla tricks on the streets or advertising in newspapers, radio and television. Offline marketing is less typical today. But that’s why it has a flavour of surprise and, thanks to the rise of online, a touch of atypicality. It is a place of unlimited possibilities. We can convince you of this with campaigns from BIZNIS.HELP.
CPA
Marketing is an inseparable bundle with analytics and data. Evaluating the effectiveness of what’s happening within your business is a given for us, and over the course of our industry’s existence and evolution, we’ve honed a lot of useful marketing tools. That’s why the marketing glossary has the acronym CPA, which stands for Cost Per Action, translated as cost/pay per action.
This financial metric measures cost-per-conversion values, which also makes it possible to measure the impact of marketing campaigns on revenue. Conversions that are measured by cost can be registrations, purchases, survey completions, and so on. The client only pays for pre-defined and implemented activities. Thus, it does not give money for displaying ads. However, the cost of these activities is individual and is based on what the client wants to promote and what presentation expenses are entailed by the subject of the campaign and the place where it will be placed. For advertisers, this model ultimately results in a lower investment risk.
Persona
Personas are created by perhaps every quality marketer. Before you put anything out into the world, you need to know who the content is going to. To better represent your target audience, create fictional personas that represent the behaviors, needs, and goals of different target customers to help you build actionable content – in other words, personas.
These fictional archetypes, while reflecting real personas, are like templates that you can use to better understand what your target audience expects and how they might respond to your content, products or services. To create them, you’ll need enough data about market segmentation, the characteristics of each audience, the buying behaviors of the markets in question, and the needs of the clientele you’re addressing. If you find these things out, and learn through personas how your customers think and how they would approach what you have in store for them, you are on your way to a successful business.
Buzz Marketing
Marketing is broken down into a furore of smaller parts and individual industries. Advertisements have endless possibilities for their dissemination. A specific form of marketing communication is buzz marketing. Important for it is the word buzz, which translates as noise, buzz or whisper.
Buzz marketing is a way of spreading marketing messages by creating a buzz around a brand, product or service. It spreads around the world in such a way that it becomes a sought-after topic of discussion, a subject of public debate. It is a viral way of spreading awareness about a subject, but it is not easy. To make your ideas resonate with people, you need to polish your marketing campaign down to the smallest detail, knowing where to plant it and who to target. As a result, you can use this hard work to create an advertisement that will spread naturally, which is the greatest joy of any marketer.