MARKETING DICTIONARY #4
Another page of our marketing lexicon is turning. Get to grips with the terms in our jargon. We hope you find the marketing glossary from BIZNIS.HELP a useful navigator in the waters of marketing.
CLAIM
English speakers translate this word in their own way. It carries meanings such as “allegation”, “complaint” or “demand”. For marketers around the world, the word claim means slogan or motto.
It is a marketing component associated with products, services and campaigns. It participates in the creation of a brand’s image by being a label of its originality and distinctiveness. Claims are presented in written form and in audiovisual advertisements are sometimes voiced in the form of a voiceover for emphasis. If they are featured as part of a product, claims are written after the product names; in the case of advertisements, they appear at the end of the product.
QR code
QR codes can be found everywhere today – on concert tickets, on food packaging, on menus. Why are they so important in marketing and why is it useful for you to know them too?
It is a two-dimensional barcode with a unique identification of the things it refers to. It was developed by the Japanese company Denso-Wave back in 1994 under the name Quick Response (abbreviated QR), which refers to its function, namely the quick display of the required information. We can encode a lot of different information into a QR code, such as links to websites, login details, texts, coordinates or even songs. They make it easy for people to access your products and services – no need to rewrite lengthy links or Google your content, just scan the code and your target will know everything they need right away. They have a wide range of placement options and their position in the market depends only on your creativity.
VLOG
QR codes can be found everywhere today – on concert tickets, on food packaging, on menus. Why are they so important in marketing and why is it useful for you to know them too?
It is a two-dimensional barcode with a unique identification of the things it refers to. It was developed by the Japanese company Denso-Wave back in 1994 under the name Quick Response (abbreviated QR), which refers to its function, namely the quick display of the required information. We can encode a lot of different information into a QR code, such as links to websites, login details, texts, coordinates or even songs. They make it easy for people to access your products and services – no need to rewrite lengthy links or Google your content, just scan the code and your target will know everything they need right away. They have a wide range of placement options and their position in the market depends only on your creativity.
BOUNCE RATE
QR codes can be found everywhere today – on concert tickets, on food packaging, on menus. Why are they so important in marketing and why is it useful for you to know them too?
It is a two-dimensional barcode with a unique identification of the things it refers to. It was developed by the Japanese company Denso-Wave back in 1994 under the name Quick Response (abbreviated QR), which refers to its function, namely the quick display of the required information. We can encode a lot of different information into a QR code, such as links to websites, login details, texts, coordinates or even songs. They make it easy for people to access your products and services – no need to rewrite lengthy links or Google your content, just scan the code and your target will know everything they need right away. They have a wide range of placement options and their position in the market depends only on your creativity.
FOCUS GROUP
This concept is primarily associated with psychology and sociology, but without them marketing could not function. Data collection is the mantra of every business if we want it to run at full speed. For example, we can gather information in a qualitative or quantitative way. If we stand for quality, that’s what focus groups are for.
This is a method of gathering data through moderated discussion. Candidates are presented with an advertisement, topic, product or other perception to which they have to respond. Meanwhile, the researchers observe these reactions, record them and then evaluate the conclusions. The result is knowledge of whether they are (in the case of marketing ads) effective and whether they fulfill the purpose the advertiser expects, whether the product is warmly received or rejected. According to this information, the events in the whole business then proceed. The focus group represents the presentation of your business in practice and the reactions you can expect from the market you are going to.
The next 5 words we have learned will soon be added to the BIZNIS.HELP marketing dictionary.