We started with the redesign of the website

The first step was the redesign of the website. The most important elements we focused on were clarity and increasing the conversion rate of the site. We measured clicks on phone numbers, email addresses, and contact form fills as conversion. Subpages with information and photos were created for search categories. Each sub-page is topped with contact information, contact person photos, and a form.

Once the site was created, we used Google Tag Manager to set up site analytics to get data regarding traffic right from the start.

Audit and creation of Google ads campaigns

To acquire customers in the first phase of the campaign, we decided to use exclusively Google search ads. The client had already created an account and campaigns that did not bring him the desired results. The flaw in these campaigns was the lack of setting the desired conversions. This meant that the campaigns were not working effectively as the algorithm was not getting information about the circumstances under which the contact was occurring.

Once the campaigns were created in search, the client recorded relevant contacts from day one. Later, we created a video campaign targeting people who had visited the site in the past. The goal of showing the video ad to this audience was to remind potential prospects of the brand and the services and benefits it offers. In addition to the video, we also created banner ads that were part of the Performance max campaign.